what we do

G-Squared Group offers sustainability marketing and communications solutions for large and small companies alike. All solutions are designed to help companies increase revenue, cut costs, and/or enhance the client experience … and to do it all as sustainably as possible. Following are a few of our core offerings:

Communication Audits. How cost-effective is your marketing collateral? How environmentally sustainable are your marketing operations? Are your customers overwhelmed with too much information or lacking the right information? G-Squared Group will review and analyze the sustainability and effectiveness of your marketing and communications infrastructure, and deliver strategic recommendations on how to streamline and simplify that infrastructure, improve the company’s carbon footprint and enhance revenue generation through an improved customer experience. A G-Squared Group communications audit lays the foundation for an effective, efficient and sustainable go-to-market strategy and/or communications strategy around sustainability. This is a highly customized offering based on your company’s needs.

Employee Education Campaigns. Every employee can be an ambassador for communicating your company’s message of sustainability. Since sustainability initiatives often impact every area of a company’s operations, an effective employee education program is critical to ensuring each employee understands their role in reducing the company’s total carbon footprint. In addition, many companies seek to enlist employees to adopt sustainable practices in their daily personal lives as well as influence friends and family members to do the same. G-Squared Group’s sustainability expertise is invaluable to ensuring a successful employee education campaign.

Sustainability Reporting. Building on our experience in financial reporting and communication, this new G-Squared Group offering is a form of Corporate Responsibility (CR) reporting. We are proud to be an Organizational Stakeholder of the Global Reporting Initiative (GRI), whose Reporting Framework is the most widely accepted global standard for sustainability reporting. While we create reports for companies of all sizes, we have recognized the growing need for sustainability reporting for small and mid-sized companies. United Nations has estimated that 90% of businesses worldwide fall into this category. Recognizing this need in the marketplace and the overwhelming opportunity small and mid-sized companies have to contribute to a sustainable future, G-Squared Group’s Micro Sustainability Report is tailored to report on the sustainability practices of smaller businesses.

Customer E-Engagement. Engaging prospective and existing customers through the web, email, blogs and other electronic media is one of the most cost-effective ways to both acquire customers and improve the customer experience. It’s also one of most sustainable methods. We’ll craft a comprehensive strategy that goes beyond mere tactics to complement your existing marketing communications infrastructure, as well as execute the strategy with exceptional user-centric writing and design.

Sponsorship Sourcing and Management. G-Squared Group can help source and manage relationships with high-profile sponsors that help your business increase its visibility in, and enhance credibility with sustainability stakeholders.

Strategic Partnership Building. Forging partnerships and alliances with green-minded companies that complement your business’s strategic goals is critical to establishing credibility around your sustainability initiatives or sustainability marketing efforts. G-Squared Group leverages an extensive network of partners and contacts to build suitable business partnerships around sustainability.

Media Connect. G-Squared Group offers a sensible, cost-effective solution for small businesses that require help crafting and executing a comprehensive Public Relations outreach. Leveraging its core strengths, G-Squared provides smaller businesses with a nuts-and-bolds approach to Public Relations.

Our Media Connect offering has been developed to take the place of hefty monthly retainers that are typical in the world of Public Relations. Instead, our offering is built around a modest monthly service fee and customizable add-on service offerings.

Media Connect is a new approach to Public Relations – Our clients can take control of their PR outreach and pay ONLY for the services that they need in any given month.