who we are

Philosophy

G-Squared Group believes that the best way to effect meaningful change around sustainability and help solve our global climate crisis is by working with leading organizations of all sizes. Our goal is to help companies develop strategic sustainability initiatives, help them better communicate the importance of their initiatives, and market their products and services as sustainably as possible.

To that end, we believe that businesses can equally embrace both environmental sustainability and financial health—that these two principles can coexist and thrive. Our own company’s name represents those two dimensions—the two meanings of “green,” if you will. In fact, we think a lighter footprint can actually reduce costs and/or increase revenues over the long term.

Firm Profile

Based in New York City, G-Squared Group is part think tank, part consulting firm, and part communications/PR agency. We help businesses of all sizes effectively introduce asustainability initatives, communicate about their sustainability initiatives and/or market their products and services in a more sustainable way.

Founded by a veteran marketing consultant and public relations professional, G-Squared Group offers a roster of services rarely found under one roof, including: marketing and brand strategy, writing, graphic design, media relations, event production and partnership building. We take an integrated approach to strategic marketing communications, ensuring that every engagement begins with a sound strategy and that all communication components are delivered in concert and on message. And unlike other consulting firms, we have the expertise and experience to execute the strategic recommendations we develop for clients.

The efficiency and effectiveness of our unique, holistic approach helps G-Squared clients increase revenues, cut costs or enhance the customer experience while reducing their environmental impact.